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Healthcare and Pharmaceuticals

Croatia's pharmaceutical market declined in 2014 and 2015 on the back of across-the-board cuts to reimbursed drug prices, government pressure to rein in pharmaceutical spending and a worsening fiscal position. As part of its accession to the EU, Croatia's budget deficit will require austerity measures, primarily in healthcare, which has seen runaway growth relative to the rest of the economy. Between 2015-2020, Business Monitor International project a compound annual growth rate of 0,6%. 
The National Healthcare Development Strategy 2012-2020 developed by the Croatian Ministry of Health will expand health-related IT systems in the country and restructure the hospital sector. Around 93% of the medical device market is supplied by imports. Croatia has a small domestic production sector, supplying both the domestic market and other neighbouring countries.


Royal Danish Embassy 
Trg N. Š. Zrinskog 10
HR-10000 Zagreb

Tel. +385 1 4924 530
Fax +385 1 4924 554



The Trade Council - Croatia / Slovenia / Albania / Kosovo

Zarko Masanovic
Head of Trade Department
Tel. +385 1 4924 550



Julie Hansen
Commercial Assistant

Tel. +385 1 4924 545


Regional Coordinator

Stig Fugl Lund
Regional Coordinator

Tel. +420 257 111 917

Mobile +420 257 111 917